ASHRAE Ottawa Valley Chapter

ASHRAE OVC Seminar - March 13, 2019
Business Development
Wednesday, March 13th, 2019
Master Group
25 Northside Road
Ottawa, Ontario
K2H 8S1
Google Map
Registration Deadline
Wednesday, March 6th, 2019
Event Description


Business Development 

This seminar has been tailored to offer the attendees a comprehensive look at methods to improve customer relations, and an appreciation for the business development process.  They will also be exposed to the essential “soft skills” that will enable them to engage with clients to conduct a needs analysis, through effective qualifying and discovery, to reveal the client’s requirements.  This will help to enable them to prepare a value-based solution. 


This seminar presents great value to ASHRAE members, but is not specifically targeting the HVAC community, as much as the construction industry at large, and the various components that all require an advancement of business skills.  It is geared towards those who intend to work towards stronger appreciation of the responsibilities and roles taken on while advancing through their profession, and the best ways to optimize their talents.  From the initial roles of concept and application, through the final sign off on a project, any person involved in the industry can benefit from the tools being offered in this seminar 


DATE: Wednesday, March 13, 2019 - Full Day Seminar (9AM – 4:00PM)

LOCATION: Master Group, 25 Northside Road, Ottawa, ON K2H 8S1 

TOPIC: Business Development for Seller Doers


PRESENTER: Ralph Kison, Growth Through Learning


Ralph Kison, President of Growth Through Learning Inc. works with individuals, organizations and professional associations across North America in business-to-business and professional services environments.

His career includes over 28 years working with engineering, architectural, environmental services, geotechnical, construction, distribution and insurance firms to improve their business development and sales effectiveness.

He frequently facilitates partnering and lessons learned sessions for project teams in addition to providing services focused on employee and organizational development in the areas of leadership coaching and succession planning. Ralph is a member of ASHRAE.



Business development is often viewed as something you “do to” your clients or prospects. In reality the most successful, sought after and rewarded business developers are those who are able to capture the imagination of their clients and lead them to achieve new and inspired outcomes and solutions through engaged conversations.

Two critical factors are required for success – a business development “Process” and the critical soft “Skills”.

Ralph will conduct an interactive session and present his proven business development model that has enabled engineering firms to secure profitable projects, retain clients and build their brand. He will also equip attendees to improve their communication skills including strategic questioning, active listening, emotional intelligence and empathy which lead to deeper connection, trust and greater profit!


Space is limited so please register online ASAP.

$300 for ASHRAE OVC members, $350 for non-member


Registration is open and will close on March 6, 2019


Breakfast and lunch will be provided. 

Contact & Support

Sandy Taylor, Chapter Director

ASHRAE Ottawa Valley Chapter 

All prices in Canadian dollars
Ticket Price
Business Development
Business Development
Full Day Seminar
ASHRAE Associate, Affiliate or Member $300.00
ASHRAE Student $300.00
ASHRAE Life or Fellow $300.00
Non - Member Guest $350.00
8:30am - 9:00am
Registration - Continental Breakfast
9:00am - 12:00pm
Business Development
Presented By:

Ralph Kison, Growth Through Learning


12:00pm - 12:30pm
Lunch Break
12:30pm - 4:30pm
Business Development
Presented By:

Ralph Kison, Growth Through Learning

Cancellation &
Refund Policy

Cancellation on or before March 6, 2019 will be reimbursed, after March 6, there will be no refunds issued.

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